Advocates for Youth (AFY)
Brand Identity
Brand Design, Art Direction, Social Media, Print Design
Advocates for Youth hadn’t done a brand refresh in about 5 or more years, and the logo had been untouched for even longer. I had been steadily adjusting our visual identity to match the energy and momentum of our youth activists and their achievements. Once the redesign was approved, I researched current logo trends and provided a range of options for key stakeholders to review before we narrowed in on the final logo redesign. I also created our first in-depth brand guidelines that specified color combinations, font usage, shape language, photography guidelines, and illustration specifications.
