International Refugee Assistance Project (IRAP)
Brand Portal
Brand Guidelines, WCAG Accessibility, Asset and Image Libraries
I designed and launched the organization’s first ever online brand portal, including a needed brand refresh, new brand guidelines, and separate image, asset, and template libraries. Through user research, brand surveys, and a current gaps analysis of our brand identity, I identified the pieces were needed to launch a minimum viable product (MVP) version of our brand portal.
Problem
When I joined the team, I was tasked with assessing and updating our visual brand identity. Our brand hadn’t been updated in over 5 years and the rapidly growing organization was struggling to locate needed brand assets while also keeping all external content visually consistent.
Solution
After thorough market research, composing and reviewing internal and external brand surveys, and conducting vendor comparisons, I determined the organization needed easy online access to the brand’s visual identity, guidelines, and templates. I secured a contract with Frontify and built out IRAP’s first ever brand portal and image library.
Digital Media
Motion Graphics, Video Editing, Content Capture, Social Media
After analyzing the brands of similar organizations in our field, reviewing the brand surveys, and leading a brand identity workshop for the Communications team, I had the information I needed to reformulate our visual brand moving forward. I applied this new identity to all our content, including social media, email templates, donation pages, grassroots mobilization pages, and our first ever interactive annual report.
Social Media
Motion Graphics, Video Editing, Photography
To bolster our social media presence, I developed a niche visual style informed by our new guidelines. As our colleagues and communities attended events, led powerful panels, and visited with partners, I was there to document and create content that effectively and thoughtfully communicated our message: that everyone deserves a safe place to live and a safe way to get there. When clients shared their stories with us, I took great care to treat their words with dignity and respect in determining how to disseminate their lived experiences to our larger audience.
Print Design
Art Direction, Design, Illustration, Data Visualization
I crafted reports and print products to communicate our strategies, research and findings, firsthand accounts, and tell the stories.
Climate Reports
The exceptional Climate department at IRAP conducted research and in-depth interviews with forcibly displaced people at the U.S.-Mexico border in collaboration with Las Americas, an organization based in El Paso that provides high-quality free and low-cost legal services to low-income immigrants and refugees, and to advocate for human rights. The teams wanted to understand and quantify the ways in which climate change and climate injustice drives forced displacement. Once they finalized their data, I visualized their findings into two reports: one focused primarily on the data, another zeroing in on several case studies to illuminate the very real impacts forced displacement has on people and their families.
Featured layouts
Climate Legal Action Agenda
The Climate Legal Action Agenda outlines concrete steps and interventions to ensure the rights and well-being of climate displaced people in the Americas through a regional approach
