International Refugee Assistance Project (IRAP)
Brand Portal
Brand Guidelines, WCAG Accessibility, Asset and Image Libraries
I designed and launched the organization’s first ever online brand portal, including a needed brand refresh, new brand guidelines, and separate image, asset, and template libraries. Through user research, brand surveys, and a current gaps analysis of our brand identity, I identified the pieces were needed to launch a minimum viable product (MVP) version of our brand portal.
Problem
When I joined the team, I was tasked with assessing and updating our visual brand identity. Our brand hadn’t been updated in over 5 years and the rapidly growing organization was struggling to locate needed brand assets while also keeping all external content visually consistent.
Solution
After thorough market research, composing and reviewing internal and external brand surveys, and conducting vendor comparisons, I determined the organization needed easy online access to the brand’s visual identity, guidelines, and templates. I secured a contract with Frontify and built out IRAP’s first ever brand portal and image library.
Digital Media
Motion Graphics, Video Editing, Content Capture, Social Media
After analyzing the brands of similar organizations in our field, reviewing the brand surveys, and leading a brand identity workshop for the Communications team, I had the information I needed to reformulate our visual brand moving forward. I applied this new identity to all our content, including social media, email templates, donation pages, grassroots mobilization pages, and our first ever interactive annual report — a project IRAP had yet to tackle until I proposed the idea.
Annual Report
UX + Web Design
For our annual report, I pitched the idea of an interactive online report in addition to a standard PDF. Our prior annual reports were printed in small quantities and so I proposed we focus our efforts on crafting a compelling digital experience for our supporters and stakeholders this year. I researched the online reports of other organizations in our field and presented them to key stakeholders for consideration and buy-in. Once approved, I built the site using Webflow, Shorthand, and through a close working relationship with our IT team to seamlessly integrate the report into our tech stack.
